What if I told you that mozzarella sticks never had to end? That for $10, you could eat for free (for $10) for the rest of your natural life? That there exists a spot in the space-time continuum in which it is always Friday? That there are free refills on all Slushes™ excluding Red Bull® branded items?
Last Monday TGI Friday’s unveiled a new promotion (available at many TGI Friday’s locations, but none on the island of Manhattan) whereby customers can gorge themselves on unlimited appetizers—without fear of punishment, embarrassment, or ostracization—for a one-time payment of $10. The promotion is called “Endless Appetizers.”
The day after “Endless Appetizers” was announced, I went to TGI Friday’s in the Brooklyn neighborhood of Sheepshead Bay. I wanted to challenge the hubris of a company co-opting the infinite for a marketing gimmick. I wanted to demand accountability from copywriters.
I wanted to call their bluff and eat appetizers until they kicked me out, to seek the limit of this supposedly limitless publicity stunt.
I soon learned the limit does not exist.