Dutch supermarkets move to ban sweets from check-outs

Crazy; that’s the most profitable part of a grocery store!

Three big Dutch supermarket chains are working on plans to stop placing sweets and chocolate close to their cash registers in an effort to stimulate last-thought buys.

The AD reports on Friday that Lidl is removing confectionary from its main check-out – the one which is always open – and replacing sweets with bite-sized vegetables, nuts and rice cakes.

Jumbo and Plus are also looking into a ban on cash register confectionary at its 440 branches, the paper says. However, market leader Albert Heijn, by contrast, has no plans to make the change.

In Sweden and Denmark supermarkets are banned from placing sweets within the reach of children at check-outs, the AD points out. In Britain, Tesco and Lidl have already made the change.

Weird… People like their impulse buys, and won’t buy vegetables, nuts and rice cakes, I’m sure…



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s