Moscow Benches to Publicly Display Sitters’ Weight.
In a bid to raise fitness consciousness, Moscow’s authorities have decided to replace ordinary park benches with high-tech scales. The change, which will affect the city’s most popular parks, is being sponsored by gyms that are hoping to attract more weight-obsessed clients.
One of the first parks in Moscow to embrace the change is the northern Sokolniki Park – director Andrei Lapshin said that 20 weighing benches could be placed there by the end of the year.
Moscow’s media and advertising head Vladimir Chernikov supported the ambitious project by saying that he’s for ‘everything progressive and interesting’. He hinted that the high-tech benches would also be wired with electricity for phone-charging stations. This feature comes at an additional cost of 50,000 rubles ($1,300) per bench, which will be covered by advertising.