Inspired by an ancient beauty secret, a group of Icelandic students are hoping to cash in on people’s love of all things organic with a bizarre shampoo made from cow urine.
The six students from the University of Reykjavik said that they had come across historical records of women adding cow urine to their bathwater to clean their hair and give it a shiny look. This discovery inspired them to revive the tradition by making a urine-infused hair cleaning product. If their claims are to be believed, the urine-infused ‘Q Shampoo’ is chock full of vitamins and minerals, which do wonders for the hair.
“Despite the critics, some people will think it exciting and want to give it a try,” said co-creator Anton Reynir Hafdisarson. “Icelandic history tells us that girls used to mix urine into their washing water to clean and beautify their hair.”