Blind dates can be awkward at the best of times, but a new event for singletons has taken it to the next level.
The world’s first ever armpit sniffing dating event took place at the Alcoholic Architecture bar in central London on Wednesday night.
Speed daters put paper bags over their heads before going around the room to smell the armpits of potential love interests.
After the so-called ‘sniffing ritual’, they used their score cards to rate the other person – as you would do at a typical speed dating event.
Everyone was then allowed to remove the brown paper bags from their heads to see what their dates actually looked like.
Organisers of Romancing The Armpit say the unusual dating method is the perfect way to work out your compatibility as pheromones play a huge part in sexual attraction.
The event description reads: ‘We can’t promise anything, but hope that where dubious scents, biological instincts and romance collide, you might just find your match.