They are publicising a scheme in Soo, a city in the eastern Kagoshima prefecture, where residents can offset their taxes by making donations to the city for local projects.
Money can be used to support local businesses, help the elderly, and promote a higher birth rate to counter a falling population, the city’s website says.
Sou Seiji arrived in the city two years ago to represent the locality’s pork and beef industry, and is one of a number of mascots promoting the locality, CNet Japan says.
The tax scheme also includes a competition to find Japan’s best forehead, complete with Twitter and Instagram hashtags.
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