Vacuum Company Brand Manager Eats Pasta Off Subway Floor to Demonstrate New Product’s Effectiveness

In Toronto.

Ravi Dalchand, senior brand manager at Bissell Canada, will stop at nothing to demonstrate just how great his company’s new steam vacuum cleaner is. Believe it or not,  he has actually eaten pasta off the floor of a busy subway station, after cleaning it with the vacuum.

The event in question took place at Toronto’s Bloor subway station (one of the busiest in the city), where Dalchand was present with the KBS+ Advertising creative team. At the station, the team shot a video while he used the Bissell Symphony All-in-One Vacuum and Steam Mop to scrub a single spot on the floor. After just a couple of minutes, the floor appeared nice and gleam.