Three big Dutch supermarket chains are working on plans to stop placing sweets and chocolate close to their cash registers in an effort to stimulate last-thought buys.
The AD reports on Friday that Lidl is removing confectionary from its main check-out – the one which is always open – and replacing sweets with bite-sized vegetables, nuts and rice cakes.
Jumbo and Plus are also looking into a ban on cash register confectionary at its 440 branches, the paper says. However, market leader Albert Heijn, by contrast, has no plans to make the change.
In Sweden and Denmark supermarkets are banned from placing sweets within the reach of children at check-outs, the AD points out. In Britain, Tesco and Lidl have already made the change.
Weird… People like their impulse buys, and won’t buy vegetables, nuts and rice cakes, I’m sure…
We know John Harvey Kellogg as the founder of the Kellogg’s cereal company and the inventor of corn flakes. However, around the turn of the 20th century, Kellogg became renowned for his work as an anti-masturbation crusader, prescribing unusual — and borderline sadistic — solutions to the menace of young boys and girls touching their privates.
And by “uncomfortable,” we mean that even reading about them will make your genitals retreat into your body and grow an exoskeleton.
Oddly enough, though, one truly wacky idea he had makes some sense:
Kellogg had another hobby: filling his patients’ asses with yogurt. He was a medical officer at Michigan’s Battle Creek Sanitarium, where he invented an enema machine to make sure the inmates’ intestines were clean. This machine administered gallons of water and yogurt into people’s mouths and anuses, “thus planting the protective germs where they are most needed and may render most effective service.”